AeroFarms Week 2

Community Rotation –  Week 2 Journal

Dates of rotation: (Monday) December 4, 2017 – (Friday) December 8, 2017

Location: AeroFarms

Activities & Assignments:

Day 1 12/4 (8:15 am – 5 pm) 8 hours and 45 minutes

  • Folded shirts for holiday party.
  • Product Demo:
    • Location: ShopRite of Brookdale
    • Set up and break down of demo materials.
    • Handed out samples of Dream Greens Spicy Spring Mix and Watercress
  • Social Stats Spreadsheet
    • Looked at different social media accounts of competitors (Facebook, Instagram, Twitter, and LinkedIn) to check the number of followers they have.  Data was inputted in the spreadsheet.
  • Worked on Leafy Greens and Heart Health handout for Rutgers event.
  • Social Media
    • Instagram likes and comments
  • Meeting with preceptor
    • Discussed Rutgers event and critiques for handout.

Day 2 12/5 (9:10 am – 5:10 pm) 8 hours

  • Edited handout for Rutgers event
  • Helped Sales and Marketing Coordinator with preparations for holiday party.
    • Made awards to be given to employees.
  • Community outreach ideas
    • Ways to increase community attendance at farmstand.

Day 3 12/6 (9 am – 4 pm) 7 hours

  • Packed up stuff for Rutgers event
    • Printed flyers
    • Packed usual demo materials (tablecloths, bowls, tongs, cupcake cups, recipe cards, actual product)
  • Social Media
    • Instagram – liking and commenting posts
    • Twitter – liking posts
  • Meeting with Carley about community outreach ideas
  • Farmstand
    • No community members showed up. Sold product to employees.

Day 4 12/7 (7:45 am – 3:00 pm) 7 hours and 15 minutes

  • Rutgers Newark – African-American Brain Health Initiative (AABHI) Healthy Holiday Eating Event
    • Set up and break down of demo table
    • Handed out leafy green samples to attendees. Also talked to them about the benefits of eating leafy greens.
      • Shared tips to how they can make their salads more colorful.
      • Vitamins found in leafy greens and their benefits
    • Spoke to other community partners that were present at the event.
      • Shop Rite Newark — RD Leah Gorham was present
      • Alzheimer’s Association – Robyn Kohn, Manager of Programs
      • American Heart Association
      • University Hospital
      • AARP
    • Listened in or presentations regarding the importance of brain health as well as the benefits of following a heart-healthy diet.
  • Entered names and e-mails collected from Rutgers event to be added to the mailing list.
  • Worked on Leafy Greens PowerPoint presentation

Day 5 12/8 (9:10 am – 5:10 pm) 8 hours

  • Social Media
    • Instagram
      • Liking and commenting on posts
    • Twitter
      • Liking posts
  • Worked on Leafy Greens PowerPoint presentation
  • Community Outreach project
    • Looking for potential community partners to spread word about farmstand
    • Farmstand flyer to be shared to potential community partners – in progress

Comments / Thoughts / Challenges:

  • During the product demos, it was a challenge engaging customers, explaining the product and the farm in a short amount of time, and answering questions. I sometimes got a little flustered because there would be too many people talking to me at once.  Giving people the right information because really challenging because I had to think about 3 to 4 different things all at once.
  • It’s been interesting doing my research looking for community partners here in Newark. I am finding out that there are many local community organizations in Newark.  It’s been great looking at each organization’s website, finding out what they do, and how they hope to make an impact.
  • Meeting member of the community during the product demos and events has been really great. It’s nice to see who is aware of AeroFarms and Dream Greens and listen to them talk about their thoughts about the products as well as the technology.
  • It’s also been enlightening to observe how people shop and how they make purchasing decisions. Being at the supermarket affords me with the opportunity to see what types of techniques are effective to get people to purchase products.

Learning Objectives Met:

CRDN 2.11: Show cultural competence/sensitivity in interactions with clients, colleagues and staff.

CRDN 3.3: Demonstrate effective communications skills for clinical and customer services in a variety of formats and settings.

CRDN 3.4: Design, implement and evaluate presentations to a target audience.

CRDN 3.5: Develop nutrition education materials that are culturally and age appropriate and designed for the educational level of the audience.

CRDN 3.6: Use effective education and counseling skills to facilitate behavior change.

CRDN 3.7: Develop and deliver products, programs or services that promote consumer health,

wellness and lifestyle management.

CRDN 3.8: Deliver respectful, science-based answers to client questions concerning emerging trends.

Total Clock Hours: 39 hours

 

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