Community Rotation –  Week 7 Journal

Dates of rotation: (Monday) January 8, 2018 – (Friday) January 12, 2018

Location: AeroFarms

Activities & Assignments:

Day 1 1/8/2018 (9 am -5 pm) 8 hours

• Social Media
  • Twitter – liked posts
• Demo at Brookdale ShopRite
  • Packed the demo bags
  • Setup and pack up at ShopRite
  • Talked to customers about Dream Greens.  I conveyed the following information regarding Dream Greens:
    • Local – grown in Newark so it doesn’t have to travel far which means it’s fresher.
    • Delicious – the way we grow greens allows us to enhance their flavors
• Worked on Farm Stand Improvement presentation
• Gave the price to the social media contest winner
  • Talked a little bit about Dream Greens and AeroFarms (mission and vision)

Day 2 1/9/2018 (9 am – 5 pm) 8 hours

• Social Media
  • Instagram – liked and commented on posts
  • Twitter – liked and commented on posts
• Edited the Leafy Greens Presentation

Day 3 1/10/2018 (9 am – 5 pm) 8 hours

• Social Media
  • Instagram – liked and commented on posts
  • Twitter – liked posts
• Edited Farm Stand Presentation
• Sent a list of projects completed at AeroFarms to preceptor
• Added notes to the Leafy Greens Presentation
• Ran farm stand
  • Set up, sell products, & record transactions

Day 4 1/11/2018 (9 am – 5 pm) 8 hours

• Social Media
  • Instagram – liked and commented on posts
  • Twitter – liked posts
  • Facebook – searched for articles to share on our Facebook page
• Farm Stand Improvement Presentation
  • Presented to the Sales and Marketing Team about ways to improve farm stand and how to recruit community partners in Newark
• Met with preceptor regarding the leafy greens presentation
  • Preceptor recommended some changes and additions

Day 5 1/12/2018 (9 am – 5 pm) 8 hours

• Social Media
  • Instagram – liked and commented on posts
  • Twitter – liked posts
• Edited Leafy Greens Presentation

Comments / Thoughts / Challenges:

• Since it is the beginning of the year, people were willing to try and talk about leafy greens.  Those who have made it their New Year’s Resolution to eat healthier were more enthusiastic about trying and talking about Dream Greens.  However, the cold weather this day affected the foot traffic in the store since everyone just wanted to go in, do what they need to do, and leave.
• Employee participation at farm stand has been really great.  It is great to see that AeroFarms employees actually support their products.  They embrace the mission and vision of AeroFarms by personally using the products they help develop.
• It was a great experience to present to the Sales & Marketing Team.  They were very receptive to my ideas which I really appreciated.  They agreed that AeroFarms need to be more involved with the City of Newark so that community members become more aware of AeroFarms’ involvement in the City of Newark.
• When I sent my preceptor a list of the projects I have completed during my time here at AeroFarms, I was surprised at the number of projects I have completed in the 8 weeks I have been here. It has been a great experience.

Learning Objectives Met:         

CRDN 2.6: Refer clients and patients to other professionals and services when needs are beyond individual scope of practice.

CRDN 2.11: Show cultural competence/sensitivity in interactions with clients, colleagues and staff.

CRDN 3.3: Demonstrate effective communications skills for clinical and customer services in a variety of formats and settings.

CRDN 3.4: Design, implement and evaluate presentations to a target audience.

CRDN 3.5: Develop nutrition education materials that are culturally and age appropriate and designed for the educational level of the audience.

CRDN 3.6: Use effective education and counseling skills to facilitate behavior change.

CRDN 3.7: Develop and deliver products, programs or services that promote consumer health, wellness and lifestyle management.

CRDN 3.8: Deliver respectful, science-based answers to client questions concerning emerging trends.

Total Clock Hours: 40 hours