Community Rotation –  Week 5 Journal

Dates of rotation: (Monday) December 25, 2017 – (Friday) December 29, 2017

Location: AeroFarms

Activities & Assignments:

Day 1 12/25 (9 am – 10 am) 1 hour

• Social Media
  • Instagram – liked and commented on posts
  • Twitter – liked posts
  • Facebook – searched for articles/recipes to share on Dream Greens page

Day 2 12/26 (10 am – 6 pm) 8 hours

• Social Media
  • Instagram – liked and commented on posts
  • Twitter – liked posts
• Searched for Health & Wellness events around Northern NJ and NYC that are taking place in 2018
• Worked on Leafy Greens presentation to prepare it to be presented to AeroFarms staff
• Updated Bright Farms spreadsheet and added the following:
  • Sale prices and original
  • Photos from supermarkets (NJ and IL)

Day 3 12/27 (9 am – 5 pm) 8 hours

• Searched for 2018 Health & Wellness events around Northern NJ and NYC
• Continued to work on farm stand project
  • Searched for ways to improve farm stand by looking at other farm stands for inspiration
• Continued to edit leafy greens presentation
• Farm stand
  • Set up, sell products, record transactions

Day 4 12/28 (9 am – 5 pm) 8 hours

• Searched for 2018 Health & Wellness events around Northern NJ and NYC
• Worked on leafy greens presentation
• Continued to work on farm stand project

Day 5 12/29 (9 am – 5 pm) 8 hours

• Searched for 2018 Health & Wellness events around Northern NJ and NYC
• Worked on leafy greens presentation
• Started Events Recap project
  • Went through past newsletters from 2017 in order to put together a presentation of all consumer events from the past year to better plan the year ahead.  Consumer events include any events where products were sampled which were not in-store product demos (such as Food Loves Tech).
• Continued to work on farm stand project

Comments / Thoughts / Challenges:

• I found about 4 pages worth of Health & Wellness events around Northern NJ and NYC. However, after finding those events, it became more difficult to find other events.
• I was tasked to run farm stand on my own this week since the Sales Assistant was on vacation. Since I have been assisting with running farm stand every week since I first started at AeroFarms, it was not too difficult of a task.  During this farm stand, no community members came in.  Only 4 employees purchased greens.  All I had to do was take their payment and record the transaction in the Excel spreadsheet provided.  I needed to record the name of the employee, the products they bought, the amount, and the lot number of each clamshell.  Writing down the lot number is important because in case there were any contamination of during production, we would be able pinpoint which batches were affected.
• While working on the events recap assignment, it was interesting to see past events and activities that AeroFarms has participated in.

Learning Objectives Met:

CRDN 2.11: Show cultural competence/sensitivity in interactions with clients, colleagues and staff.

CRDN 3.3: Demonstrate effective communications skills for clinical and customer services in a variety of formats and settings.

CRDN 3.4: Design, implement and evaluate presentations to a target audience.

CRDN 3.5: Develop nutrition education materials that are culturally and age appropriate and designed for the educational level of the audience.

CRDN 3.7: Develop and deliver products, programs or services that promote consumer health, wellness and lifestyle management.

CRDN 3.8: Deliver respectful, science-based answers to client questions concerning emerging trends.

Total Clock Hours: 33 hours