Community Rotation –  Week 6 Journal

Dates of rotation: (Monday) January 1, 2018 – (Friday) January 5, 2018

Location: AeroFarms

Activities & Assignments:

Day 1 1/1/2018 (5 pm – 6 pm) 1 hour

• Worked on Events Recap PowerPoint

Day 2 1/2/2018 (9 am – 5 pm) 8 hours

• Searched for Health & Wellness events in Northern NJ and NYC
  • Could not find any new ones
• Worked on Farm Stand Improvement Project
• Edited and submitted Events Recap Presentation
• Worked on Leafy Greens Presentation

Day 3 1/3/2018 (9 am – 5 pm) 8 hours

• Searched for Health & Wellness events in Northern NJ and NYC
  • Could not find new ones
• Leafy Greens Presentation
  • Made a comprehensive slide.  Now working on a more condensed version
• Team Huddle
  • CEO David Rosenberg discussed AeroFarms’ goals for 2018.
  • Office improvements – consolidating to 1 main office instead of 2 separate locations for workspaces.
    • This change should foster teamwork and open communication between departments.
• Farm stand improvement project

Day 4 1/4/2018 (9 am – 5 pm) 8 hours

• Searched for Health & Wellness events in Northern NJ and NYC
  • Could not find anything
• Continued working on the Leafy Greens presentation

Day 5 1/5/2018 (9 am – 5 pm) 8 hours

• Continued working on the Leafy Greens presentation
• Social Media
  • Instagram – liking and commenting on posts
  • Twitter – liking posts
  • Facebook – looking for articles to post
• Started farm stand presentation
  • I did a Word doc version but converting it to a PowerPoint to present to Sales & Marketing Team
• Team huddle
  • Each team member shared what projects they recently completed or what they are currently working on

Comments / Thoughts / Challenges:

• Consolidating 70 slides to 30 was a challenge. It was difficult to decide what information was the most important to share.  I was able to use pictures and tables to explain certain points.
• Working on the farm stand improvement project has been a lot of fun. It’s been great doing research about other farm stands in the country.  I have been learning a lot about what other farms are doing to promote their products.
• Working at a start-up has been an interesting experience. It’s great to see that the CEO and other company leaders are really involved with all aspects of the business.  During the team huddle, the CEO and CMO knew what everyone was working on and really took the time to ask questions and check on their progress.

Learning Objectives Met:         

CRDN 3.3: Demonstrate effective communications skills for clinical and customer services in a variety of formats and settings.

CRDN 3.4: Design, implement and evaluate presentations to a target audience.

CRDN 3.5: Develop nutrition education materials that are culturally and age appropriate and designed for the educational level of the audience.

CRDN 3.6: Use effective education and counseling skills to facilitate behavior change.

CRDN 3.7: Develop and deliver products, programs or services that promote consumer health, wellness and lifestyle management.

CRDN 3.8: Deliver respectful, science-based answers to client questions concerning emerging trends.

Total Clock Hours: 33 hours